Blog Post #2 “Why Your Social Should Focus on Current Customers”
Out of all the various podcasts we had to choose from I chose, “Why Your Social Should Focus on Current Customers”. The reason I listened to this podcast specifically is because it can relate to sales and that is my intended career choice. Sales is all about maintaining customer relationships and appealing to new customers as well as stabilizing the current customers as well and wanted to see what that would be like from a social strategy perspective.
The podcast I focused on was from Anthony Yepez, the Associate Director of Social Strategy at Digitas North America and he really dove into why current customers need to be the central focus as a social media strategy and how to use it to your advantage. One of the things that he said in the podcast that stuck with me the most would be, “your current customers are the gateway to prospective new customers”. I couldn’t agree with that more simply due to the fact that many operations surpass that concept. The understanding is simple, the more you better the relationship with the current customers they will bring you more customers based on how they have been treated or also known as a referral or word to mouth. Anthony has discussed how adjusting to the pandemic and concept of working remote has affected various social media agencies. One I remembered Anthony discussing on the podcast was the core elements of social strategy that is successful and he said that it really depends on the goal at hand, which makes sense. A Lot of different elements will apply to different companies based on their intended goals and audience and that is how it starts its development. In addition, taking account of the content calendar in class and how to plan this strategy he was saying stick to the dates and plan out by quarter but its most important to have a huge framework and make sure the big things are planned because that is what will stick with the audience. On his behalf he stated that he has teams that prepare for everything even though that can be very helpful, everyone has to meet and be on the same page discussing the ideas going forward and that has been another challenge virtually. As Anthony speaks I can tell that he is very up to date and understands the following concept. Because during his podcast, he was asked about which success metrics do clients pay too much attention to and he said the companies with the most following because they have the most following and that social media has glorified the fact that the most likes is more effective and going viral is something that people go for. However, he did say some metrics are important seeing how many people interact with the post and things like that because then you can get a gage on where to go next on the next post or idea being created. I truly agree with his answer of the number tip to becoming a social pro. A Lot of people attempt to become social pros to gain followers and get famous. However, Anthony makes it clear just to follow your passion because there are so many different industries and brands that people don’t know about on social media. And that your starting point has to be very vital because giving back to your audience is what it’s about and how that ties into your brand because if you are giving something that you’re not passionate about then it can easily die eventually.
Overall, I really enjoyed this podcast from Anthony Yepez. I learned a lot especially from a social strategy standpoint and how they have to adjust, plan and execute. His overall tips for connecting you to the audience and how it really made sense and would be helpful for anyone trying to start their own brand or know where to start. Even though I didn’t talk about many of them, he also talks about the small common mistakes that people make on their socials and why they don’t connect as well with their audiences. And learning how important your audience is will make a huge difference to your page, and not learning them but understanding them as well and how to use them to your advantage. With that being said, this was a really good podcast that I enjoyed listening to and even took some notes myself just in case I decide to start a social media page about a new brand or product.